story board

I chose to do a chose to do a commercial for hotels .com after I recently was on the hunt for a cheap hotel for a friend. There are too many travel sites these days; however, I found that hotels.com's website to be one of the easier to navigate. The set up is simple, each square is a Representative of a possible hotel choice, as the camera move out you can see all that there are more choices available, which would make the viewer react in that way. The next element is text affirming "more choices more hotels" the sphere is a representative of the global and means that the site is global. the commercial is simple, yet direct and to the point. "more choice more hotels." (from the hotels.com website).